In light of the present state of the economy and in the interest of making their colleges more balanced demographically, Private Universities are admitting more and more transfer students. Budget cuts at public universities, the usual targets for transfers, have meant limited admission for students coming out of community colleges. As a result, more applicants have turned to private universities, and the universities are responding. As the University of California puts it, admitting more transfer students has helped “selective privates with their diversity”. USC is in a group with schools like NYU and Amherst, who have hired people to specifically recruit qualified community college students. Smaller institutions have also used transfers as a way of meeting tuition goals that are difficult to reach in such a sparse economy.
For more information on the trend towards private universities, read the full article here: http://www.usatoday.com/news/education/2010-02-18-IHE-transfer-students-18_ST_N.htm